Commercials
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Commercials
A commercial, otherwise known as an advert, is an internet or television programming produced mainly to promote and promote a particular service or product. Advertising commercials happen to be one of the most significant revenue sources to the television networks and the internet. With the current technological innovations and social media, advertising commercials have significantly increased (Evans et al, 2019). Commercials happen to be effective in sensitizing the public about a particular product or service. This is mainly because commercials tend to create, grow and build better brands. Most of the commercials happen to be short and precise, and thus the information reaches the general public quicker. As time goes by, television commercials will increase to greater heights, especially sensitizing the general public about brands.
Some commercials tend to be successful than others. For instance, Coca-Cola has successfully advertised its commercials, which has brought considerable returns to the company by attracting more consumers. The first aspect that makes a commercial effective is memorability. Memorability mainly entails the effectiveness and uniqueness of the commercial. The second aspect is the share-worthy of the commercial. Some commercials are shareworthy, while others are not. The third aspect is how the commercials tend to communicate the brand’s general values (Leung et al, 2020). The best and successful commercials tend to share the ethos of a company. Ineffective commercials tend to have poor shareworthy, memorability, and poor communication. However, companies and other business entities should strive to produce meaningful commercials to attract new customers.
References
Evans, N. J., Wojdynski, B. W., & Grubbs Hoy, M. (2019). How sponsorship transparency mitigates the negative effects of advertising recognition. International Journal of Advertising, 38(3), 364-382.
Leung, X. Y., Lyu, J., & Bai, B. (2020). A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry. International Journal of Hospitality Management, 88, 102391.